The brief
Two audiences under one brand: developers of luxury communities, and the homeowners buying into them. Each needed its own path, its own process and its own way to inquire.
Luxury interior design
Client websiteA film-led website for Alder & Tweed’s turnkey interior design service, built for luxury communities and the homeowners who buy into them.
Visit siteCurated sells a finished, fully furnished home to people who expect every detail to be right. The website had to feel the same way: rooms shown properly, every step explained, and an easy way to start.
Visit the live siteTwo audiences under one brand: developers of luxury communities, and the homeowners buying into them. Each needed its own path, its own process and its own way to inquire.
Thirteen pages: film-led openings, a design process that builds one room in five stages as you scroll, a destinations map with an enlarged photo viewer, a 360° model-home walkthrough, and an inquiry form that asks homeowners and developers different questions.
Curated by Alder & Tweed, a division of Alder & Tweed Design Co. A live client website, designed, built and looked after by Sitecarve.